Advocacy
From patient voices to policy impact — advancing equity, participation, and systemic transformation in healthcare.
Our Advocacy Approach
Patient-Centered Advocacy
Embedding the patient voice and lived experience into healthcare decision-making.
Strategic Health Policy Engagement
Bridging patients, policymakers, and industry to influence sustainable health policies.
Accreditation and Standards Alignment
Guiding organizations to meet international benchmarks, especially in patient-centric care and meaningful patient engagement.
Community Empowerment
Developing patient organizations’ skills, structures, and advocacy impact.
Advocacy
Why Advocacy Matters
Advocacy is the backbone of sustainable health systems. By embedding advocacy into healthcare and workplace strategies, organizations can:
- Build trust and credibility with patients, patient organizations, and stakeholders across sectors — including healthcare providers, regulators, and industry partners.
- Strengthen alignment with accreditation and international standards.
- Reduce inequities in access, outcomes, and participation.
- Contribute to long-term resilience and sustainability in public health systems.
Meet Our Advocacy Leaders
Dr. Sawsan Al Madhi (MD, MSc)
Founder & CEO, Advocacy Advisor
Dr. Sawsan A. S. Al Madhi is a professional healthcare leader and consultant, advocacy advisor, entrepreneur, honors class master’s degree holder...
Eng. Alia Ghader Alkhub
Patient Advocacy & Accreditation Consultant
Advancing healthcare quality through person-centered care, cultural transformation, and accreditation excellence. Alia Ghadeer Alkhub is a consultant specializing...
