The People Behind the Purpose
At AlignnEficient Health Consultancies, our people are our purpose. Each member of our team brings unique expertise in wellness, advocacy, and leadership — but what unites us is a shared commitment to empowering organisations and communities to thrive.
Advocacy Advisor | Founder & CEO
Dr Sawsan Al Madhi (MD)
International Advocacy Expert
Dr. Sawsan A. S. Al Madhi is a professional healthcare leader and consultant, advocacy advisor, entrepreneur, honors class master’s degree holder, and an MD with more than 20 years’ progressive leadership experience and skills in strategy, governance, operations, and administration within the civil society, not-for-profit charitable sector, advocacy, and public health education and promotion within the UAE and internationally.
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Currently, she is the founder and CEO of AlignnEficient Health Consultancies, a niche social enterprise working with multiple stakeholders to push the agenda of advocacy on a local, regional, and global level while focusing on patient centricity and meaningful engagement of the patient’s voice.
Previously working in one of the most reputable charities in the UAE as the Director General for Friends of Cancer Patients, Dr. Sawsan’s role was to supervise the continuing refinement and expansion of the organizational objectives, which include: providing high-quality services, organizing fundraising activities, developing, planning, and executing nationwide awareness programs and campaigns through collaboration with a vast network of national and international governmental and private sector organizations, pushing the advocacy agenda on non-communicable diseases, and working on feasible patient access to treatment solutions.
Director of Strategic Partnerships
James O’Boyle
Senior Emotional Intelligence Consultant
James O’Boyle (MBA, MSc) brings over 30 years of international leadership experience across corporate environments and higher education. He works with organizations, executive teams, recruiters, and universities to strengthen leadership capability, improve organizational performance, and prepare the next generation of leaders.
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Accredited by the European Mentoring and Coaching Council (EMCC), James is also a certified practitioner and trainer of RocheMartin’s Emotional Capital Report. He combines practical leadership experience with evidence-based assessment, leadership development, executive coaching, team development, and strategic advisory to help organizations develop stronger leaders, more effective teams, and healthier workplace cultures.
Over three decades, James has led organizational transformation projects, directed postgraduate healthcare education, lectured in leadership, commissioned a major healthcare facility, and worked alongside executive teams across healthcare, higher education, and corporate environments in the Middle East and internationally.
James believes leadership influences how people work together, how decisions are made, how cultures develop, and ultimately how organizations perform. His work focuses on helping leaders strengthen the capabilities that create measurable and sustainable organizational outcomes.
Selected Experience
- Royal College of Surgeons in Ireland (Dubai)
- DP World
- Mohammed Bin Rashid University of Medicine and Health Sciences
- Yarmouk University
- Murdoch University Dubai
- Croydon University Hospital NHS Foundation Trust
Mindset & Performance Consultant
Toni Marie Taherian
Empowering professionals to optimize mindset, presence, and adaptability with an engaging and energizing approach.
Toni Marie Taherian is a specialist in mindset and performance who brings both depth and energy to her work. With more than 1,000 hours of training and teaching wellness programs, she combines proven methods — including Neuro-Linguistic Programming (NLP), performance psychology, and innovative personal development strategies — with a delivery style that is dynamic, interactive, and fun.
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She helps leaders and teams consistently access their highest potential by unlocking resilience, adaptability, and presence — critical qualities for success in today’s workplace.
Toni’s ability to make serious topics engaging ensures participants not only learn practical skills but also enjoy the process, leaving her sessions inspired and ready to apply new tools with confidence.
Lifestyle Wellness Consultant
Zena Habi
Guiding individuals and organisations to embrace holistic wellness practices that enhance balance, energy, and long-term vitality.
Zena Habi is a wellness expert, speaker, and educator dedicated to empowering individuals to achieve optimal metabolic wellness, pelvic floor health, and longevity. With a background in fitness and corporate wellness, she has created impactful Arabic-language online programs that have transformed the lives of thousands and received awards such as Sports 360 Female Fitness Influencer of the Year.
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Formerly the Director of Education at Wellness First and an ambassador for Reebok and Pink Caravan, Zena’s work bridges individual wellbeing and corporate wellness, promoting holistic health that supports both people and organisations.
Person-Centered Care & Accreditation Consultant
Alia Ghadeer Alkhub
Advancing healthcare quality through person-centered care, cultural transformation, and accreditation excellence.
Alia Ghadeer Alkhub is a consultant specializing in Person-Centered Care and healthcare accreditation. She is the only Planetree-certified professional in Saudi Arabia, one of just 35 worldwide, and holds a Fellowship in Person-Centered Care alongside a Master’s in Coaching and Mindfulness.
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Alia helps healthcare organisations embed person-centered practices that improve care quality, safety, employee well-being, and cultural alignment. She has led pioneering initiatives in the region, making hospitals among the first to achieve Certification for Excellence in Person-Centered Care from Planetree International.
Her work bridges accreditation standards, cultural transformation, and practical implementation, enabling healthcare institutions to meet compliance requirements while fostering sustainable cultures of trust and transparency.
Workplace Wellbeing & Lifestyle Balance Consultant
Lina Douaidi
Supporting healthier workplaces through evidence-based wellbeing strategies and sustainable lifestyle change.
Lina is a workplace wellbeing consultant dedicated to helping individuals and organisations achieve healthier, more sustainable ways of working and living. She blends evidence-based wellness practices with a holistic perspective, supporting professionals to manage stress, boost energy, and maintain balance.
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A Certified Health Coach, and qualified practitioner in Integrated Clinical Hypnotherapy (EKAA, India) and Transpersonal Regression Therapy (TASSO Institute, Holland), Lina brings structured, evidence-informed methods to support behavioral change and resilience.
Communications Consultant
Sairica Rose
Sairica is a communications specialist with over 20 years’ experience in co-creating compelling narratives with global health NGOs, institutions and patient organizations. She combines in-depth research with human-centred storytelling to produce audiovisuals, articles, social media campaigns, reports and policy briefs in English, French and Spanish.
Her work includes more than 100 micro-documentaries, podcasts and articles showcasing the perspectives of people living with chronic diseases and designed to support advocacy at international forums like the World Health Assembly and UN General Assembly. Since 2017, she has been the NCD Alliance’s audiovisual producer, developing the NGO’s Video Stories of Change and Voices of the Health Revolution initiatives.