Advocacy Advisor | Founder & CEO
Dr Sawsan Al Madhi (MD)
International Advocacy Expert
Dr. Sawsan A. S. Al Madhi is a professional healthcare leader and consultant, advocacy advisor, entrepreneur, honors class master’s degree holder, and an MD with more than 20 years’ progressive leadership experience and skills in strategy, governance, operations, and administration within the civil society, not-for-profit charitable sector, advocacy, and public health education and promotion within the UAE and internationally.
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Currently, she is the founder and CEO of AlignnEficient Health Consultancies, a niche social enterprise working with multiple stakeholders to push the agenda of advocacy on a local, regional, and global level while focusing on patient centricity and meaningful engagement of the patient’s voice.
Previously working in one of the most reputable charities in the UAE as the Director General for Friends of Cancer Patients, Dr. Sawsan’s role was to supervise the continuing refinement and expansion of the organizational objectives, which include: providing high-quality services, organizing fundraising activities, developing, planning, and executing nationwide awareness programs and campaigns through collaboration with a vast network of national and international governmental and private sector organizations, pushing the advocacy agenda on non-communicable diseases, and working on feasible patient access to treatment solutions.
Director, Strategic Partnerships
James O’Boyle
Senior Emotional Intelligence Consultant
Unlocking high performance through emotional intelligence and resilient workplace cultures.
James O’Boyle (MBA, MSc) brings over 30 years of international leadership experience across healthcare and higher education to his work in leadership and team development. With a unique blend of board-level insight and evidence-based practice, he helps leaders and organisations strengthen the emotional intelligence skills that drive performance, resilience, and sustainable growth.
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Accredited by the European Mentoring and Coaching Council (EMCC), James works with middle, senior, and C-suite leaders to develop the emotional and relational skills proven to build exceptional leadership, resilient cultures, and high-performing teams. His practice is grounded in the world’s most advanced emotional psychometric surveys, trusted by top global brands including Google, Shell, Boeing, Oracle, and Johnson & Johnson.
Previously, James served as Campus Director at the Royal College of Surgeons in Ireland – Dubai, where he led its transformation into a premier destination for postgraduate leadership education. He has also lectured extensively across the UAE, Bahrain, Jordan, and Ireland.
His consultancy experience includes leading change initiatives for clinical pathology services in the UK, commissioning a 7,000 sqm healthcare facility for DP World, and supporting academic accreditation for Mohammed Bin Rashid University of Medicine and Health Sciences.
James helps leaders and organisations achieve measurable results by embedding emotional intelligence, psychological safety, and resilience into the heart of workplace culture.
Mindset & Performance Consultant
Toni Marie Taherian
Empowering professionals to optimize mindset, presence, and adaptability with an engaging and energizing approach.
Toni Marie Taherian is a specialist in mindset and performance who brings both depth and energy to her work. With more than 1,000 hours of training and teaching wellness programs, she combines proven methods — including Neuro-Linguistic Programming (NLP), performance psychology, and innovative personal development strategies — with a delivery style that is dynamic, interactive, and fun.
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She helps leaders and teams consistently access their highest potential by unlocking resilience, adaptability, and presence — critical qualities for success in today’s workplace.
Toni’s ability to make serious topics engaging ensures participants not only learn practical skills but also enjoy the process, leaving her sessions inspired and ready to apply new tools with confidence.
Lifestyle Wellness Consultant
Zena Habi
Guiding individuals and organisations to embrace holistic wellness practices that enhance balance, energy, and long-term vitality.
Zena Habi is a wellness expert, speaker, and educator dedicated to empowering individuals to achieve optimal metabolic wellness, pelvic floor health, and longevity. With a background in fitness and corporate wellness, she has created impactful Arabic-language online programs that have transformed the lives of thousands and received awards such as Sports 360 Female Fitness Influencer of the Year.
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Formerly the Director of Education at Wellness First and an ambassador for Reebok and Pink Caravan, Zena’s work bridges individual wellbeing and corporate wellness, promoting holistic health that supports both people and organisations.
Person-Centered Care & Accreditation Consultant
Alia Ghadeer Alkhub
Advancing healthcare quality through person-centered care, cultural transformation, and accreditation excellence.
Alia Ghadeer Alkhub is a consultant specializing in Person-Centered Care and healthcare accreditation. She is the only Planetree-certified professional in Saudi Arabia, one of just 35 worldwide, and holds a Fellowship in Person-Centered Care alongside a Master’s in Coaching and Mindfulness.
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Alia helps healthcare organisations embed person-centered practices that improve care quality, safety, employee well-being, and cultural alignment. She has led pioneering initiatives in the region, making hospitals among the first to achieve Certification for Excellence in Person-Centered Care from Planetree International.
Her work bridges accreditation standards, cultural transformation, and practical implementation, enabling healthcare institutions to meet compliance requirements while fostering sustainable cultures of trust and transparency.
Workplace Wellbeing & Lifestyle Balance Consultant
Lina Douaidi
Supporting healthier workplaces through evidence-based wellbeing strategies and sustainable lifestyle change.
Lina is a workplace wellbeing consultant dedicated to helping individuals and organisations achieve healthier, more sustainable ways of working and living. She blends evidence-based wellness practices with a holistic perspective, supporting professionals to manage stress, boost energy, and maintain balance.
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A Certified Health Coach, and qualified practitioner in Integrated Clinical Hypnotherapy (EKAA, India) and Transpersonal Regression Therapy (TASSO Institute, Holland), Lina brings structured, evidence-informed methods to support behavioral change and resilience.
